MICA

MICA (Mudra Institute of Communications, Ahmedabad) is India's premier institution dedicated to strategic marketing and communication education. Established in 1991, it was founded by the erstwhile Mudra Communications (now DDB Mudra Group) as an autonomous, non-profit institution to address the growing need for professionally trained communication managers. Located in Shela, Ahmedabad, Gujarat, MICA was declared an Institution of National Importance and granted Deemed-to-be-University status by the Ministry of Human Resource Development, Government of India, in 2007. The institution is renowned for its industry-centric curriculum, strong corporate linkages, and focus on areas such as advertising, brand management, digital communication, media management, and public relations. MICA's unique pedagogy combines liberal arts foundations with professional communication training, producing graduates who are highly sought after by leading media houses, advertising agencies, FMCG companies, and consulting firms across India and globally.